ABOUT ME
Victor Lefebvre d'Argencé
Founder & CEO, Rytho
y tho?
A smart ring bought to understand the body. Then a monthly subscription just to see the data it collected. Every ring on the market — same story. Pay for the hardware, then pay again every month to access what it collects. Health data held hostage behind a paywall. The founder was 18. No funding. No backing. Just a laptop in Miami and the decision to build what billion-dollar companies wouldn't.
MIAMI
The second most wellness-obsessed city in America. A place where cold plunges, infrared saunas, and health tracking aren't trends they're Tuesday. Rytho wasn't built in Silicon Valley. It was built in the city that lives and breathes what this ring was made for.
- MISSION
Best-in-class technology. Fair prices. No catches.
- VISION
A world where understanding your body isn't a luxury: it's a standard.
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THE NAME — WHY RYTHO?
The name Rytho came from a question we kept asking.
Why do smart rings need subscriptions? Why is your health data locked behind a paywall? Why does the industry keep doing this when nobody asked for it?
Y Tho?
It’s hidden in the name. It’s the question we asked before we built the answer. And it’s the question we want you to ask every time another company tries to charge you for what’s already yours.